If you’re thinking about selling your home (and why wouldn’t you be? The market is hot!), you know how important it is to make a good first impression. Paint color can make or break a buyers’ interest, even before they walk through the front door. A new analysis from Zillow looked at 32,000 photos from sold homes and found that paint color and selling price were closely related. Paint your walls the wrong color, and the offer you receive from potential buyers could fall well below your magic number.
What’s lucrative and what’s not? Well, homes with blue or light gray-hued walls may sell for as much as $5,400 more than homes with walls painted other colors. That’s not a one-color-fits-all-walls truism, however. Some rooms shine in blue hues while others fail. The exterior color of your home is also crucial in determining price, as is the paint color of your front door.
“Color can be a powerful tool for attracting buyers to a home, especially in listing photos and videos,” says Svenja Gudell, Zillow chief economist. “Painting walls in fresh, natural-looking colors, particularly in shades of blue and pale gray not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space. Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white countertops and cabinets, a growing trend in both rooms.”
Paint is so inexpensive compared to its sales price pay-off, you’d be a fool not to put a fresh coat on the most important rooms prior to an open house. Follow our simple slideshow for the “do”s and “don’t”s of painting your walls to maximize your home sale profit!
Painting your bedroom light cerulean to cadet blue can increase your home's selling price an average of $1,856. That's a big chunk of change for a small amount spent on paint!
Photo: @nestrs on Instagram.
You may be man enough to wear a pink button-down shirt or necktie, but no man is manly enough for a pink bedroom. It hearkens back to all things girly, fairy tale, and childish. It'll also cost you an average $208 reduction in sale price.
Photo: @mrorlandosoria on Instagram.
Light powder blue to periwinkle on your bathroom walls will increase your bank a whopping $5,440 come selling time. For such small square footage, painting your bathroom blue makes a huge difference.
Photo: @suemurphyinteriors on Instagram.
What is it about all-white bathrooms that turns off buyers? It might be the hospital vibe, the easily visible dirt, or just too one-note for buyers' tastes. Off-white or eggshell white will cost you an average $4,035 in sale price.
Photo: @globalkitchenbath on Instagram.
There's something soothing about blue, which is why it seems to increase sale price in almost any room. For the dining room, you're looking at a $1,926 increase in sale price if choose slate blue to pale gray blue paint. Navy blue can also increase sale price if you pair it with white shiplap.
Photo: @jen_j_walker on Instagram.
Just where do you think you are? The Playboy Mansion? Red does not belong in the dining room where you're meant to share meals with respected guests. Brick red, terracotta, or copper red walls will result in an average dip of $2,031 in sale price. That's a lot of fancy meal ingredients wasted.
Photo: @aliciaconnollydesign on Instagram.
Yes, brown can be boring, but for some reason, home buyers like the neutral, earthy tones in living rooms. It's like a blank slate, but brown. Choose light beige, pale taupe, or oatmeal for an average sale price increase of $1,809.
Photo: @nadyadecor on Instagram.
Blue seems to be the price-increasing hue in every room except the living room. Who knows why, but avoid at all costs or pay the price: an average reduction of $820 in sale price.
Photo: @interiorsgem on Instagram.
Light blue to soft-gray blue is the ideal hue for the most popular room in the house. Homes with gently blue walls see an average increase of $1,809 in sale price.
Photo: @kdh_creations on Instagram.
Yellow has been known to stimulate appetite (it's why you see it in so many fast food venues' color schemes) but it does not belong in your kitchen. Straw yellow to marigold hues will kill your potential buyers' appetite to the tune of an average $820 in selling price.
Photo: @octariakenes on Instagram.
Curb appeal is crucial to selling your home. Increase yours with a "greige," a mix of gray and beige, and enjoy an average increase in sale price of $1,526.
Photo: @samloves.sf on Instagram.
Brown is a tough sell, literally. Homes painted in medium brown, taupe, or stucco may cause your selling price to plummet $1,970.
Photo: @igphillipsburg on Instagram.
The front door can pack a visual punch before a buyer even sets foot in your home. Increase your sale price an average of $1,514 simply by painting it navy blue, dark gray, or charcoal.
Photo: @pineandprospecthome on Instagram.