Shaw Partners With GetGlue

Social media platform can be used for TV shows.

Jennifer Coxby Jennifer Cox

Shaw Media has announced a new partnership with GetGlue, a social networking platform for entertainment in North America. It's the first Canadian company to sign on with GetGlue.

Through its website and mobile apps, GetGlue will offer users the opportunity to share details about the entertainment they consume, and discuss their tastes with friends and other fans. The more users check-in, the more GetGlue can recommend additional entertainment options they might be interested in. With each check-in, users will be able to unlock and display exclusive sticker rewards for tuning in to selected Shaw Media shows. This spring and summer, viewers can use GetGlue to connect with popular Shaw Media series including "Top Chef Canada," "Real Housewives of Vancouver," "Continuum," "Lost Girl," and "Canada Sings."

GetGlue is a social network for entertainment with two million users, 350 million data points, and a daily reach of 170 million through Facebook & Twitter. Users check-in and share what they are watching, listening to, and reading with friends. GetGlue is based in New York City and is used by 75 major television networks and 10 movie studios to promote their shows and movies to fans. The company has received funding from Union Square Ventures, RRE Ventures, TimeWarner Investments, Rho Ventures, and a number of prominent angel investors.

“Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership,” said Chris Harris, Head of Online Content at Shaw Media, in an official press release. “We are proud to be partnering with a leader in online social entertainment. Working with GetGlue will help us to increase our social media footprint and the online reach of our Canadian programming, ultimately fuelling conversation and providing additional value for our loyal audiences.”