Turn Down The Commercial Volume Already!

CRTC demands that advertisers keep the noise down on TV commercials.

Jennifer Coxby Jennifer Cox

Nothing is more annoying than getting into a pivotal moment in a television show or movie only to be interrupted by a blaring commercial that sends you into a tizzy. Well, the CRTC says no more.

On Tuesday, the Canadian Radio-television and Telecommunications Commission (CRTC) announced new rules and regulations that TV broadcasters will have to adhere to, which include keeping down the volume of commercials. They have until September 1st to fully comply.

"The rules we published bring us a step closer to our goal of eliminating loud TV ads," said Leonard Katz, the commission's acting chairman, to Postmedia News. "We have every expectation the industry will take the necessary steps to meet our deadline and provide relief to viewers."

The CRTC apparently received as many as 7,000 complaints about loud TV ads in a two-month span.

Canada isn't the first country to put forth such rules – in fact, according to an article by the Canadian Press, the United States passed a law requiring broadcasters and distributors to comply with the Advanced Television Systems Committee standards by the end of last year.

The CRTC said in an official release, "The regulations require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals. Adherence to this standard will minimize fluctuations in loudness between programming and commercials. The ATSC is an internationally recognized body that sets technical standards for digital television. In December 2011, the CRTC published draft regulations for comment after responding to Canadians’ concern that commercial advertisements were too loud. Broadcasters are also responsible for maintaining the volume of programs. They must follow these rules and ensure that both programs and ads are transmitted at the same volume by no later than September 1, 2012."

 

Photo Credit: Shutterstock /  lev dolgachov