The Caribbean is often associated with reggae, but Hawaii has become a hotbed of rising reggae talent with artists like J Boog taking the roots of island music and making it their own.
The reggae singer (given name Jerry Afemata) has a backstory as colorful as a Luau Lei. Born in Compton, he went from working in an oil refinery in Carson, California to becoming a star in Hawaii, who has toured with Ziggy Marley, Damian Marley, and SOJA, and worked with legendary producer Don Corleon (Rihanna, Pitbull, Nicki Minaj), who produced his breakout hit “Let’s Do It Again.”
Crave is exclusively premiering J Boog’s first single “Don’t Worry” off his first album in five years, Wash House Ting, which comes out November 18 on Wash House Music Group.
The classic reggae track professes a common mantra and easy breezy rhythmic beat, but what really shines is J Boog’s radiant voice which has the power, grace and emotional realness of greats like Barrington Levy.
Here’s what J Boog had to say about the new single, “‘Don’t Worry’ is a song to remind you that no matter how stressful life can be, you always need a day to yourself and to let your hair down so to speak. Remember to reset your body and soul to take on whatever obstacles that are thrown your way.”