Clearly not too preoccupied with a music career and his status as Creative Director of Reebok, Swizz Beatz has added another title to his current employment status. The hitmaker – who most recently appears on Jay-Z & Kanye West's Watch The Throne – has been named Vice President of Creative Design and Global Marketing for British Car Company Lotus.
“The key is to infiltrate the market in a cool way," said Swizzy in a clip of his first day on the job. His business philosophy centers on the idea that the key to success is for “things to happen organically.”
Which isn't to say that Lotus is about to go into the woods and find their zen spirit animal. “They want flash,” Beatz continued – and flash is something this track slinger is definitely familiar with.
“Like Group Lotus, he means business: He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter,” a Lotus rep said in a statement. “(He’s) the perfect man to add to the Lotus lineup.”