Drake Stirs Up Controversy Over Toronto Billboard

City officials are reviewing the matter more than two months after sign goes up.

Jennifer Coxby Jennifer Cox

According to reports, Drake has miffed some people with a recent billboard he had put up in Toronto in order to promote of his new album "Take Care."

The Toronto Star reports: "Drake, one of Toronto’s most famous and proud cultural ambassadors, failed to ask permission to use a modified version of the official city logo on a Gardiner Expressway billboard promoting his smash-hit new album, a city spokesperson says. The billboard, located at Dufferin St. and Springhurst Ave., features the word 'Toronto' in the distinctive style of the logo. And in the spot on the logo where the image of City Hall is located, to the left of the 'Toronto,' the billboard substitutes the owl emblem of Drake’s personal brand, October’s Very Own… The very bottom of the billboard, however, reads 'Population 2,753,609' in the style of an official welcome-to-town sign. 'We would suggest,' city spokesperson Francine Antonio-Forte said in an email, 'that the treatment of the word Toronto used on the billboard is very similar to the wordmark that forms part of the Toronto logo. The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information. While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo.'”

Despite this recent stirring, the billboard actually went up two months ago in October, however city officials are apparently only now "reviewing" the claims. Drake's album "Take Care" was released on November 15th.


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