The world premiere of a multi-dimensional cocktail experience from Absolut has arrived, featuring new music by Swedish House Mafia!
Swedish House Mafia has teamed up with Absolut vodka for the first-ever music track inspired by an Absolut cocktail – “Greyhound”. Complete with a surreal and visually dazzling video clip, the new promo is a kaleidoscopically gorgeous and striking digital remix application, kicking off an immersive drinks and music experience for fans of both worlds.
Check out the world premiere of the dazzling "Greyhound" promo from Absolut, building on the star-studded “Drinks” campaign:
Additionally, CraveOnline locked the inside track on the behind-the-scenes footage on the making of the new promo, in which we see Swedish House Mafia at work in the studio, discussing their creative process and new partnership. Check out our exclusive inside look at the unique project below:
Building on its legacy of delivering the exceptional, Absolut will continue to roll out these musically inspired collaborations, featuring Swedish House Mafia, then Little Dragon, Dan Black and beyond. With a repertoire of more than 30 years of renowned collaborative relationships, Absolut Vodka applies the 21st century filter to its approach by teaming up with these performers to bring consumers exclusive content and experiences with new music, custom cocktails and digital applications aimed at enriching their nightlife.
These latest relationships build on the rich tradition of creative collaborations between Absolut and leading artists in music, art and fashion, such as recent works by Cee-Lo Green, Jay-Z, Spike Jonze, as well as previous works from Andy Warhol, Herb Ritts and Keith Haring. Whether entertaining at home or spending a night out at the club, the world’s most iconic vodka understands that exceptional nightlife begins when music and cocktails kick start the conversation.