I tried to avoid this story. I really did. When the world has seen Sean Combs go through enough P. Diddy Puffy Poof Jigglypop Dodo nonsense to last ten ridiculous rapper lifetimes, let alone the Drizzy Weezy Breezy Jeezyfication of just about every rhyme spitter in the spotlight, it's a bit heavy on the gimmick to roll out another name change with a straight face. So we're not even going to try. This is fucking stupid.
That being said, Snoop Dogg, aka Calvin Cordozar Broadus, Jr., aka Snoop Doggy Dogg, aka Snoopy Dogg, aka the Doggfather has officially decided to lay his previous titles to rest. After a reported spiritual and artistic rebirth in Jamaica (of course, it's freakin' Snoop Dogg), he's now moving forward with the new moniker given to him by Rastafarian priests.
"I want to bury Snoop Dogg, and become Snoop Lion" he told journalists at a news conference in New York.
Snoop Lion. Yep.
Let's complete the cheesy low-budget feature presentation picture:
"I didn't know that until I went to the temple, where the High Priest asked me what my name was, and I said, 'Snoop Dogg.' And he looked me in my eyes and said, 'No more. You are the light; you are the lion.' From that moment on, it's like I had started to understand why I was there."
The 40-year-old said as a result of his reincarnation, his new album will be a reggae record as he finds rap no longer "a challenge."
“There comes a point where you say I done it all, or there isn’t much more to do,” he said. “This was like a rebirth for me. With no disrespect to other rappers, but they can't f— with me in rap … I've won every accolade you can get in rap, they call me 'Uncle Snoop' in rap. When you're an uncle, it's time to find something new … I want to feel like a kid again."
Aaaand here we go off the ridiculous deep end:
“I have always said I was Bob Marley reincarnated. I feel I have always been a Rastafari. I just didn’t have my third eye open, but its wide open right now.”
Snoop is currently working on his fifth album, Reincarnated, which is strictly a reggae project. Here's a taste of what we can expect:
Whatever the hell Snoop's smoking on these days, please. For the sake of all mankind, pass that dutchie on de lef han side. We could all use a little third eye prying these days.
So yeah, this song just got a lot more complicated: