Everybody loves Godzilla, but it's always been a challenge to figure out how to make a compelling series about a giant monster who can't talk or relate to people, because nobody really cares about the humans in a giant monster movie. Marvel managed it for a few years by including super-heroes and S.H.I.E.L.D. amongs their ensemble cast, but now that IDW has the rights, they're leaving it to Eric Powell and Tracy Marsh to figure out how to make humanity interesting enough to sustain a book. Anyone who read The Goon knows that Powell has a weird enough take on humankind to pull it off.
In Godzilla: Kingdom of Monsters #3, we've got ignorant Texas hunter/truckers thinking they can take down Anguirus before he rolls his giant spiky ass into San Antone, we've got some creepy mute telepahtic twin girls who strike out at all who harass them with hallucinogenic terrors, and we've got Girly Yaya, an amusing satirical riff on Lady Gaga, using her celebrity to advance the cause of animal rights – even if those animals are a zillion feet tall and like to step on people. Since Powell is writing this, we can be pretty sure she will either be crushed despite her goodwill, or she will be almost crushed, turn to violent anti-monster sentiment, and THEN be crushed for realz, yo.
Godzilla himself only appears on two pages of this issue, but he happens to be stomping into the Korean Demilitarized Zone, leading to a funny bit where the South Korean border patrol yells "Ha ha! Suck it!" when the King of the Monsters decides to go stomp into the North.
This chapter is more about the emergence of Mothra larvae, as you might expect from the creepy twin girls traditionally associated with that particular creature. However, when the egg hatches publicly (after the girls mentally paralyze all the soldiers trying to blow it up before it does), we get a shot of the real-deal tiny Shobijin priestesses, so it looks like they'll have some archenemies to fight. That's always fun! This particular Mothra is actually Battra, which is apparently a more evil Mothra, to boot – or at least it will be now that its in the thrall of the Evil Twins.
Artist Phil Hester seems to relish drawing these crazy monsters, so more power to him. Powell and Marsh are shaping this series into something darkly funny and twisted, with lots of good monster-stompy action and lots of silly human malarkey to illustrate just how unprepared we'll be when we find out we're no longer at the top of the evolutionary ladder.