We may not have a firm release date for Dr. Dre's final album Detox, but we have been seeing more of the producer this year as he promotes his Beats By Dr. Dre line of audio products. The Beats Electronics brand has extended past the headphone line and moved to providing audio technology for laptops, studio equipment and even cars (Beats By Dr. Dre Chrysler 300).
Today the company announced a huge strategic partnership and $300 Million dollar investment from up and coming mobile phone giant, HTC. What we can expect from this partnership is brand new HTC phones that have Beats branding and audio technology.
"The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future," said Jimmy Iovine, chairman of Beats by Dr. Dre. "For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended."
Wonder how long will it be before until we see red and black HTC phones with the Beats logo?
Photo credit – PR NEWSWIRE