Having been around for nearly 30 years, EA Games has accumulated quite the portfolio of gaming IPs. One such gem is the classic motorcycle brawler, Road Rash.
In a recent interview with CVG, EA Labels chief Frank Gibeau hinted that the franchise could see a return some day. However, Road Rash won’t be tearing up the streets unless EA comes up with a new and innovative way to bring it back to market.
“We do have a couple of old franchises that we’re looking at right now… re-imagining them and bringing them back,” said Gibeau.
“We’ve got 25 years of good IPs and I’ve worked on a few of them in my career like Road Rash and the Strike series. So I have a strong affinity for a lot of the things we’ve done in the past.
“We kind of have a rule which is you’ve got to have a really good reason to bring something back – what can you do to it that makes it fresh and brings something new to the equation of the franchise?” elaborated Gibeau.
To drive his point home, Gibeau cited the recent Medal of Honor franchise relaunch which took the action out of the World War II theater of war and dropped it into present day Afghanistan.
“When we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves,” Gibeau explained. “We can’t just put them on new tech with the same gameplay from ten years ago, we’ve got to have something new. That’s the typical challenge that we have.”
Back in 2007, EA’s Warrington office was working on a Road Rash revival. But the project apparently didn’t meet EA’s quality assurance expectations, and was therefore scrapped. All that remains is the below pre-visualization footage, which looks pretty rad from what little we get to see.
Dear EA Games, do whatever it takes to make a new Road Rash happen.
Signed, everybody on the planet.