Kicking off the modern art exhibition, Pacific Standard Time, which focuses on art in Southern California from 1945 to 1980, Anthony Kiedis (of the Red Hot Chili Peppers) discusses the influence of art in Los Angeles, with pioneering contemporary artist, Ed Ruscha. Both pop culture icons discuss the visual identity of L.A. and the powerful, visceral impression that art often resonates within viewers. Here is the official dialog between the two iconoclasts, courtesy of Pacific Standard Time:
Curious about the comprehensive scale of the the Pacific Standard Time exhibition? Take a look at the official video preview:
For more information about the ambitious Pacific Standard Time: Art in L.A. 1945 – 1980 exhibition, sponsored by the Getty, visit the official website.
Here is the official press release promoting the launch of the pacificstandardtime.org website:
TBWACHIATDAY LA LAUNCHES CAMPAIGN PACIFIC STANDARD TIME: ART IN L.A. 1945-1980
TBWAChiatDay Los Angeles is launching a fully integrated campaign to support the groundbreaking cultural program, Pacific Standard Time: Art in L.A. from 1945 to 1980. Starting in October 2011, more than 60 cultural institutions across Southern California will come together to tell the story of the birth of the L.A. art scene and how it became a major force in the art world. The campaign features unexpected pairings between pop culture icons of today with artists featured within Pacific Standard Time. “Celebrate the Era that Continues to Inspire the World” is the theme of the campaign, which celebrates how Los Angeles art from 1945 – 1980 continues to inspire the world of music, art, film and architecture of today. In September, Pacific Standard Time has launched web content, print and out of home featuring the first two pairings. The campaign launches with Anthony Kiedis paired with Ed Ruscha and demonstrates the importance of words on both of their crafts. Launching at a later date will be Jason Schwartzman paired with John Baldessari and will portray their mutual admiration for conceptual art, as well as Ice Cube paired with Ray & Charles Eames to celebrate how their architecture and design have been important inspiration throughout Ice Cube's prolific career. These will be followed by additional pairings during the six month program running from October 2011-April 2012.