Activision: Call of Duty is Like a Michael Bay Film

At least they’re being honest with themselves...

Erik Norrisby Erik Norris


We’ve often compared Activision’s Call of Duty franchise with the flashy, bombastic flicks Michael Bay churns out. Now we’re not alone, as it seems Activision feels that’s an apt comparison.

In a recent interview with website Spong, Senior Brand Manager for the Call of Duty franchise, Eric Folliot, admitted as much, even going as far to say that Call of Duty’s similarities to Michael Bay films are a blessing, not a curse.

“I think Call of Duty delivers epic scale, so the single player does amazing stuff,” said Folliot. “It effectively puts you in the heart of a movie that Michael Bay directed, and it’s just… explosions everywhere.

“It’s that experience that really resonates with people. They love it. That once-in-a-lifetime, you get in there, and you’re like ‘wow, I can’t believe I’m doing all this stuff.’ So yeah, I think that’s what Call of Duty delivers. Epic scale, and fantastic storytelling.”

At least they’re willing to admit it. We’ve also got to commend them for proudly wearing it as a badge of honor instead of a Scarlet Letter of sorts, because that’s probably how most people view the comparison between Call of Duty and Michael Bay — a shiver-inducing reminder that you need not apply if quality storytelling is what you seek.

But in this scenario, everyone wins because we're all on the same page: Call of Duty is the video game equivalent of a Michael Bay movie. Case closed. The cat’s officially out of the bag and there’s no going back now. God help us.