We make fun of MTV for not showing music videos anymore, and there's a reason for that. It's because MTV used to be awesome. The cable network was more than a direct delivery system for music marketing departments, it raised awareness of musicians and gave young filmmakers a chance to experiment, grow and turn into some of the greatest feature film directors working today. Filmmakers like David Fincher, Spike Jonze and Michel Gondry all made names for themselves directing music videos before changing the cinematic landscape. So did Brett Ratner, a director of considerably less artistic insight and style, and he's the one they're getting to bring the history of MTV to the big screen.
Variety reports that Ratner, whose most recent motion picture Tower Heist made little impression beyond the controversy surrounding his sexist and homophobic remarks on the publicity trail, has signed on to produce and possibly direct a film adaptation of I Want My MTV: The Uncensored Story of the Music Video Revolution by Craig Marks and Rob Tannenbaum. The screenplay is being adapted by Jody Lambert, who penned Alex Kurtzman's upcoming film Welcome to the People, starring Olivia Wilde, Elizabeth Banks and Chris Pine. The non-fiction book chronicles the first ten years of MTV through hundreds of interviews with executives, VJs, directors and musicians. It's a potentially classier production than we're used to from Ratner, whose next film is the sword and sandal epic Hercules, starring Dwayne "The Rock" Johnson.
Motion picture biographies of ideas and intellectual properties are in style now, thanks to Fincher's The Social Network and Bennett Miller's Moneyball, to films that benefitted from strong screenplays and directors with style and vision. After eight films, we're still not convinced that Ratner qualifies… but if there ever was a chance to prove himself, I Want My MTV would be it.
CraveOnline will be back with more I Want My MTV news after we look at all them yo-yos. Yeah, that's the way you do it…