WestJet plays April Fools’ prank

Kargo Kids - an annual joke or possibly a decent idea?

Jennifer Coxby Jennifer Cox

WestJet snagged quite a few gullible people who fell for their yearly April Fools' joke. This year it was all about a clever video promoting the airline's new Kargo Kids section for children – no more screaming babies or crying children on flights because they'll be stowed below and passegers will be able to enjoy kid-free cabins.

WestJet released a hilarious video on Sunday showing children being placed in the underbelly of the plane with luggage, only to emerge on the turnstile at the airport for pick up. “We’ve heard from many of our guests that they’re tired of kids screaming and running up and down the aisle and are looking, quite simply, for some peace and quiet,” Vice President of communications Richard Bartrem said in the tongue-in-cheek video posted on WestJet’s website (as reported by PostMedia News). The video shows two fussy kids being put in the "travel toboggan" and then explains how they will then get to go on a "magic carpet ride" before the experience is done. Your child’s toboggan will arrive safely with the luggage, and other kids, who will be boarding that flight.”

The Kargo Kids area features a WestJet counsellor, Bartrem says, who will make sure the kids are safe and supervised. “With plenty of toys and a state-of-the-art feed trough, your children will be able to run, play, scream and eat all they want, while you enjoy your flight in peace and quiet… From all of us at WestJet — you’re welcome,” Bartrem says.

You can see the video here.