“The New Yorker” Pokes Fun At Saskatchewan

Canadian artist liked "playful" sound of the city of Saskatoon.

Jennifer Coxby Jennifer Cox

A Canadian cartoonist who now lives in New York and pens illustrations for the highly-regarded American publication "The New Yorker" has made Saskatoon the target of a playful cover picture, which hits newsstands next month.

The cover, created by artist Bruce McCall, shows several passengers in a plane trying to stuff strange and unusual items into overhead bins, like cars, while carrying duty-free bags from the airport, poking fun at the fact that Saskatoon was a unlikely place for duty-free shopping. McCall is a regular contributor for the publication.

"I always want to tweak the Yanks. Saskatoon seemed like the unlikeliest place in the world to have a duty-free shop," McCall said in an interview with the Canadian Press. "When you get on an airplane these days, everybody has a duty-free bag, all over the place. But doing Tokyo or London or New York seemed flat-footed. It didn't seem funny. So I looked for some unlikely duty-free shop."

He continued, "A lot of people got it. A lot of people saw it and laughed. It's amazing."

According to the article, fact-checkers had initially fought McCall on his drawing… that is, until they discovered that Saskatoon did, in fact, have a duty-free shop (but a very small one, at that).

"I immediately thought of all the problems with travelling and the first one that came to mind was the traffic jam in the airplanes," McCall said. "I found the angle that would give it the most jokes, looking right down the aisle and having lots of places where people could be stuffing stuff in. I just filled it out with every other idea I had."

The edition of "The New Yorker" will be available on newsstands on April 16th.