YouTube, Google Play Getting More Titles

Metro-Goldwyn-Mayer joins up with online players.

Jennifer Coxby Jennifer Cox

Google is adding 600 movies from Metro-Goldwyn-Mayer, the movie studio responsible for such iconic titles as "Rocky," "Terminator," "Robocop," and "Rainman," to YouTube and Google Play, which will be available to Canadian as well as American movie buffs.

Currently, five other companies are already offering their flicks on Google: Viacom Inc.'s Paramount, Comcast Corp.'s Universal, Sony Corp.'s Sony Pictures, Time Warner Inc.'s Warner Bros. and The Walt Disney Co. All of the titles are available for rent on the web and Android mobile devices.

As the Los Angeles Times pointed out, Google already has similar movie rental deals with all of Hollywood's major studios, save 20th Century Fox, and 10 independents, including Relativity Media and Miramax. In general they charge just $3.99 to rent new releases and $1.99 for older titles. Though it is the leading player in online video-watching through YouTube, Google has a tiny share of the fast-growing but still nascent Internet video-on-demand business, which is dominated by Netflix and Apple's iTunes. The company is trying to grow its content collection, however, in order to better compete and make more revenue from online video.

Metro-Goldwyn-Mayer was created in the mid-1920s when Marcus Loew merged Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer Pictures to form the company as we know it today. In its heyday it was responsible for launching the careers of huge stars like Greta Garbo, Norma Shearer, and Joan Crawford. It is currently headquartered in Beverly Hills.