"I can carry out directives that my human counterparts might find… distressing."
The viral campaign for Ridley Scott's Alien prequel (but not really, etc.) Prometheus keep coming, and for once they're uniformly excellent across the board. Following the introduction of Guy Pearce's alluringly megalomaniacal Peter Weyland at an upcoming TED conference, today we get to learn all about another member of the cast, David, played by Michael Fassbender (Shame). Who is David? He's one of the earliest artificial persons, better known as androids, or as Paul Reiser called them in Aliens, "synthetics."
The handsomely produced video – which hasn't technically gone viral yet, but whatever, language is evolving – plays like a Google product advertisement, demonstrating not just the product (that would be David) but also its personality. David expresses emotion, and even cries, all while confessing that he doesn't actually "feel" anything, he's just been programmed to act that way so his users feel more comfortable interacting with him. Kind of like an error message that claims that it's "sorry." All in all, the effect of the video is clearly intended to instill a sense of calm. "There are androids now," it seems to say, "but everything will be okay."
We'd feel a lot more calm about it if they hadn't put all the skulls in the background though. A hint of things to come?
Prometheus arrives in theaters on June 8, 2012.