Dr. Denim is probably one of the most comprehensive denim companies that you may have never heard of…until now. The company was actually founded in a basement in Gothenburg, Sweden, by two brothers who had a desire to create a boundary-pushing denim label. The result was a family-run business with an incredibly dynamic product offering. Dr. Denim not only has a wide range of jeans for both men and women, but also chinos, shorts, shirts, knits, jackets – basically, be prepared to be completely re-outfitted.
On the guys side, sticking to the denim line up, fits come in three straight forward silhouettes: Tight Fit, Skin Tight Fit and Regular Fit. At the top of our list, in the Tight category, we really dig the Leon. They have a slim fit, with a slightly dropped crotch (we promise these aren’t hanging down to your knees), are available in a slew of solid colors, and will only run you between $85-100 (pretty reasonable for denim).
Meanwhile, when you hear “regular fit,” you may think, “boring.” But done by Dr. Denim, regular fit means fitted at the waist with room in the legs, and – while this is optional – you can either go for a cropped version or, as their incredible styling shows, just cuff ‘em up. The Otis is a favorite in this category: a straight and slightly tapered 5-pocket jean, which only comes in black, but it looks so good that way you wouldn’t want them in another color. And the price point? Just $95.
If all this wasn’t good reason to go and get a new pair, let us introduce you to the Dr. Denim Instagram, with a clear design aesthetic and vibe that truly screams European in the best way.