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Creative Collabs | Emerica x Hard Luck

A skate hardware company and a skate apparel brand combine forces in a partnership guaranteed to make you go fast and stay fast.

Derek Georgevichby Derek Georgevich
Photo courtesy of Emerica.

Founded in 2014, skate hardware company Hard Luck Mfg. has paired up with legendary skate brand Emerica to release six limited edition items just in time for you to upgrade your all black streetwear aesthetic. The lineup features soft goods and accessories in the form of a zip-up hoodie and tee, emblazoned with the Hard Luck mission statement, #StayFast, but also an all black beanie and a bandana that looks neat tucked in your back pocket.

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Pro skateboarders lend their vision and names to two sneakers that are integral parts of the collaboration. Justin “Figgy”¬†Figueroa brings us a black-on-black low profile skate shoe, the Figueroa x Hard Luck, with a one-piece toe cap and internal fit system, which promises to stay taut, and a padded collar for comfort and warmth. Meanwhile, on the lighter side, the Provost Slim Vulc x Hard Luck (by Collin Provost) has a very similar likeness to the black iteration, but here you get all white on white features, with the Hard Luck embroidery detail subtly integrated via white thread on white fabric, gold shoelace eyelets and more of them.

The collection is available at Emerica’s on-line shop, in addition to select retailers across the country.

Photo: Hard Luck Zip Hood, $59.99; Hard Luck Beanie, $15.99.
Photo: Figueroa x Hard Luck, $64.99; Hard Luck Tee, $19.99.
Photo: Hard Luck Bandana, $11.99; Provost Slim Vulc x Hard Luck, $59.99.
All images courtesy of Emerica.