Diesel prides itself as being only for the brave. Brave is just the tip of the iceberg when strapping on the muscular Mr. Daddy 2.0. The Mr. Daddy is one of those big over-sized watches that goes heavy metal in look and design. The result is a watch that tells time in 4 different time zones, with glow-in-the-dark hands, and a stainless steel body and all leather band. This is not a watch for the introverted or insecure.
The Mr. Daddy, which has a legion of incarnations including Super Badass (SBA) versions, is big on look, texture, function and braggadocio. It backs it all up with its simple yet straight-forward inventory of accomplishments. Take for example the 4 time zone feature: you have 4 distinct time faces on the watch that keep time on 4 points of the globe.
The luminous hand function is a welcome surprise. Not many bold watches light up in the night to give you a better idea of what time it is. That’s something you typically see reserved for your digital watch display. But here, Diesel has fitted out its big-man watch with a nice little touch of glow-in-the-dark hands. No more flipping on the light switch in the middle of the night and in the middle of a hard sleep to see how much time you have before you have to head to the office.
The watch itself is one size fits all. Small wrists and even smaller forearms? Hit the gym! When you unbox the watch the first question Diesel asks is, “Who’s your Daddy?” Now you know – this watch. While not completely lightweight, it’s a robust stainless steel rendering of a watch: a big chrome face with a black textured background, gunmetal plating, leather bands, push buttons for one time zone, dials for the others.
How do you wear this watch? With pride. Whether a cowboy or an exec, a bartender or a bus driver. It’s a watch that says “I’m a man that makes big, bold, bad-ass choices.” Well done.
The Mr. Daddy 2.0 retails for $325.
All images courtesy of Diesel.